SPecial Events

Credit Hours: 2
Course Title: Marketing Mash-up - Internal & External Marketing: Winning Collaboration for Growth
Speakers: Carrie Webber

Course Description:
Whether you're just starting your practice or have been practicing for 20 years, we all want a recipe for success that attracts more of the right patients. In this course, you’ll explore three internal and three external marketing "rockstars" that, when combined, create a powerful, magnetic marketing strategy to grow your practice—one ideal patient at a time.

Learning Objectives:
- Identify three key internal focus areas to drive grassroots practice growth and how to implement them effectively today.
- Develop a plan to consistently apply systems and verbal skills that turn patients into “Raving Fans” who advocate for your practice.
- Evaluate your external marketing channels to determine how well you’re reaching the right audience.
- Explore current trends in digital marketing and social media and learn how to execute strategies for optimal results.

About the Speaker:
Carrie Webber is the president and owner of The Jameson Group, a dental management, coaching, and marketing firm that partners with practices nationwide to help dentists and their teams become more productive, profitable, and ultimately more fulfilled in their professional lives. She is a contributing author to numerous publications and blogs on dental management, leadership, marketing, customer service, and business development, and is a sought-after speaker at dental meetings across the country. Carrie is a member of the Speaking Consulting Network and has been recognized as a Leader in CE by Dentistry Todayfor the past five years.