Front Desk
by Stephanie Sisk
CDS dentists have many roles in their dental offices. You are doctors, first and foremost, but you are also business managers, new business development leaders and team-builders. This online column will help you stay on top of the latest dental trends and resources as you juggle all of your roles.
Recognize behavior that can damage your practice
Every organization has a list of do’s and don’ts. It’s an essential covenant, written or understood, that sets rules, expectations, chain of command and consequences.
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What’s a patient to do?
A trip to the store to pick up a simple tube of toothpaste or some mouthwash can launch consumers – your patients – into “sensory overload” as they’re confronted by virtually a whole wall of oral health products.
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Understand your patients as consumers
For several years, the schism has been emerging: A professional who combines skill and heart in their chosen career versus
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How do your patients afford you?
What’s the repeating refrain about dental work? “It’s too expensive” or “I can’t afford that.”
Dentists must cringe. . .
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Do you show your tattoos?
For the last couple years, I’ve really enjoyed our family vacations. We’ve seen some wonderful sights and had great experiences, in Michigan, in Boston and . . .
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Patient surveys, Part 2
Practices interested in “getting inside the heads” of patients use patient satisfaction surveys to glean helpful information, observations and reactions that can be used to make tangible changes.
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Patient surveys, Part 1
Patient surveys can spark feelings of apprehension, whether or not your practice conducts them.
If you choose not to survey your patients, there are no doubt worries you’re missing something. If you do collect survey information, you wonde...
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Do-it-yourself dentistry?
Clearly dental professionals would view these so-called dental kits as folly, even dangerous. But to others, they could represent an internet-driven “disrupter” that shifts the balance of control to the consumer and away from “the industry....
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Nurture the connection with your patients
To pick just one, a Princeton University study had people look at a microsecond of video of a political candidate. Research subject went on to predict – with 70 percent accuracy – who would win the election based on that microsecond of film...
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