Exhibitor ROI Center
The CDS Midwinter Meeting's Exhibitor ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.
Follow this proven 5-step exhibitor success program that's been developed and refined over 30 years. Created by America's leading trade show productivity expert, Jefferson Davis from Competitive Edge.
As a Midwinter Meeting exhibitor, you have FREE unlimited access to the ideas and strategies his clients pay $10,000 and more for. Please take advantage of these powerful resources.
Download these PDF worksheets:
- Marketing to Four Generations of Dental Professionals
- How to Design Effective Show Specials
- Don't Underestimate the Influence of the Dental Team
- Three Important Questions Your Boss May Ask You About Your Tradeshow Program: Are You Ready to Answer?
- How Exhibitors Can Improve Lead Quality and Sales Conversion
Step 1: Download Implementation & Management Tools
- Get control with 16-Week Trade show Planning Tool
- Manage your money with Exhibiting Cost Control Tool
- Put your best people in your booth with Exhibit Staff Evaluation Tool
- Measure your performance and results with Exhibit & Financial Performance Metrics
Step 2: Do these 5 Strategic Planning Exercises at Target Dates
Gather your team and do these quick, but powerful exercises on or around the recommended time frames to position your exhibit success!
- Define Your Outcomes (16 weeks prior)
- Identify and Attract Your Ideal Visitors (12 weeks prior)
- Managing Your Visitor's Experience (10 weeks prior)
- Lead Management (8 weeks prior)
- Measure Your Performance & ROI (6 weeks prior)
Step 3: Learn and fill knowledge gaps
by watching live and archived webinars
CDS wants to make sure all new exhibiting companies have a positive and productive experience. As part of our new exhibitor on-boarding program, we require all new exhibiting companies to participate in an informative educational web-briefing. CDS staff and trade show productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at Midwinter Meeting, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success.
- How to Leverage CDS Exhibitor Programs to Improve Performance & ROI (Download workbook)
- Countdown to Exhibitor Success at 2023 CDS Midwinter Meeting
- How to Tackle the Top Challenges facing Exhibitors Right Now (Download workbook)
- Driving Booth Traffic and Preparing Staff How to Interact with Dental Professionals in the Wake of a Pandemic (Download workbook)
- Integrating Social Media to Drive Booth traffic (Download workbook)
- How to Make Your Midwinter Meeting Exhibit STAND OUT from the Crowd (Download workbook)
- Driving Qualified Booth Traffic (Download workbook)
- Meeting Dental Professionals’ Needs Through In Booth Demonstrations Presentations (Download workbook)
- Secrets of 'World Class' Booth Staffers (Download workbook)
- Improving Trade Show Lead Management for Higher Sales Conversion (Download workbook)
- How to Measure and Report Exhibiting Results (Download workbook)
- Tips & Tactics to Stretch Your Exhibiting Dollar and Save Money (Download workbook)
- 2019 New Exhibitor Web Briefing (Download workbook)
Step 4: Learn and Fill Knowledge Gaps
by Reading Critical Success Tips and Topical White Papers
Planning and Cost Control
- Coming Soon! Dental Buying Behaviors Have Changed, Are You Responding?
- How to Reduce Your Selling Costs
- Planning to Win: Exhibiting by Objectives
- The Most Overlooked Key to Exhibiting Success
- 32 Ways to Reduce Exhibiting Costs
- Improving Exhibiting Effectiveness E-Book
- Glossary of Exhibiting Terms
Promoting Your Exhibit
- Coming Soon! Designing Incentives to Drive More Dentists to Your Booth
- Discover and Deliver Your Attendee-Focused Value Proposition
- High-Impact Pre-Show Marketing
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- How to Use Sponsorships to Support Business Objectives and Deliver Value
- The Art of Smart Giveaways
- 9 Steps to Stand Out & Be Remembered at the CDS Midwinter Meeting
- Booth Location Blues
- Why Should an Attendee Visit Your Booth?
- Exhibiting is a Contact Sport – How to Create Demonstrations & Presentations
- Outstanding Exhibits from 2020
- Outstanding Exhibits from 2019
- Outstanding Exhibits From 2018
- Outstanding Exhibits From 2017
- NEW! Do Not Underestimate the Influence of Hygienists, Assistants and Practice Managers
- How Many People Should Staff Your Booth?
- Staffing for Success
- Rules of Trade Show Attendee Engagement
- How to Conduct an Effective Pre-Show Staff Meeting
- Preparing for Lead Follow-Up Before the Show
- Closed-Loop Lead Management
- Improving Lead Quality with a Custom Lead Capture Device
- Managing Show Leads Through Sales Cycle Milestones
Step 5: Use the Ask the Trade show Experts email Q&A
CDS made special arrangements with Jefferson Davis, America's leading trade show productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and or his team of trade show experts will respond personally within 48 hours.