Exhibitor ROI Center

The CDS Midwinter Meeting's Exhibitor ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

Follow this proven 5-step exhibitor success program that's been developed and refined over 30 years. Created by America's leading trade show productivity expert, Jefferson Davis from Competitive Edge.

As a Midwinter Meeting exhibitor, you have FREE unlimited access to the ideas and strategies his clients pay $10,000 and more for. Please take advantage of these powerful resources.

Step 1: Download Implementation & Management Tools

Step 2: Do these 5 Strategic Planning Exercises at Target Dates

Gather your team and do these quick, but powerful exercises on or around the recommended time frames to position your exhibit success!

  1. Define Your Outcomes (16 weeks prior)
  2. Identify and Attract Your Ideal Visitors (12 weeks prior)
  3. Managing Your Visitor's Experience (10 weeks prior)
  4. Lead Management (8 weeks prior)
  5. Measure Your Performance & ROI (6 weeks prior)  

Step 3: Learn and fill knowledge gaps
by watching live and archived webinars

CDS wants to make sure all new exhibiting companies have a positive and productive experience.  As part of our new exhibitor on-boarding program, we require all new exhibiting companies to participate in an informative educational web-briefing.  CDS staff and trade show productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at Midwinter Meeting, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success. 

Archived Webinars

Step 4: Learn and Fill Knowledge Gaps
by Reading Critical Success Tips and Topical White Papers

Planning and Cost Control

Promoting Your Exhibit

Your Exhibit


Lead Management


Step 5: Use the Ask the Trade show Experts email Q&A 

CDS made special arrangements with Jefferson Davis, America's leading trade show productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and or his team of trade show experts will respond personally within 48 hours.

Submit your question