Exhibitor ROI Center

Use our Exhibitor ROI Center as your FREE, on-demand, 24/7 exhibiting knowledge resource to help improve your company’s exhibiting performance and return on its investment for exhibiting at the Midwinter Meeting. We offer a strategically timed series of live and re-playable webinars, as well as topical "how-to" articles you can access the latest and best thing and find direct answers to your most pressing exhibiting challenges.   View our library of ROI Tools & How-To Resources for new ideas and step-by-step instructions on how to address the critical exhibiting success factors your company needs to be paying attention to right now. 

Meeting Dental Professionals' Needs Through In-Booth Demonstrations & Presentations - register

Tuesday, November 7, 2017 - 1-1:45 pm Central

Dental professionals attend expositions with three primary needs. One of the most important needs is learning. When exhibitors do a better job of designing the in-booth visitor experience to support learning as well as shopping needs, the exhibitor will get a higher quality booth traffic and the exhibit hall will experience more traffic overall.

Register for this all new exhibitor webinar presented by America's leading tradeshow expert, Jefferson Davis of Competitive Edge.

In just 45 minutes, Jefferson will share the latest research on what attendees want, need, and expect from exhibits. He'll walk you through a step-by-step process for designing and delivering in-booth demonstrations/presentations that drive interested, qualified people to your booth.  He'll also share a case story of an effective in-booth presentation

Topics Include: 

  • The top 3 reasons people attend tradeshows
  • CEIR research on how well attendees feel their needs are being met
  • The #1 ways attendees want to engage with exhibits
  • Determining which products to bring and to demonstrate
  • An overview of various types of in-booth demonstrations and presentations
  • How long your presentation should be
  • Gathering the information to build your presentation 
  • Step-by-step process on how to build an effective presentation
  • Case story of an effective in-booth presentation 

REQUIRED: CDS Midwinter Meeting New Exhibitor Web-Briefing - register

    Wednesday, December 13, 2017             1:00 pm - 1:45 pm Central

As part of our special new exhibitor on-boarding program, we require all new exhibiting companies to participate in a special web-briefing to prepare for the show.

In just 45 minutes, without leaving your desk, CDS Midwinter Meeting staff and America's leading exhibiting expert, Jefferson Davis of Competitive Edge, will share important information and overview the key elements of the complimentary new exhibitor on-boarding program.

No matter how long you've exhibited at trade shows, we guarantee you will leave this web-briefing more informed, more focused, and better prepared to exhibit successfully at the Midwinter Meeting.

Topics include:

  • About the Midwinter Meeting, your exhibitor support team, resources available to exhibitors
  • The New Exhibitor On-Boarding Program:
    • Strategically timed educational emails with 5 critical exhibiting success exercises
    • Overview of the Exhibitor ROI Center
    • Overview of the 21 point Exhibiting Effectiveness Evaluation conducted by a tradeshow expert
  • Understanding Midwinter Meeting attendees' interests and needs
  • 10 biggest mistakes new exhibitors make
  • Q&A 

2018 ARTICLES 

Booth Location Blues

How to Rewrite Your Exhibitor Listing To Drive Booth Traffic

Managing Show Leads Through Sales Cycle Milestones

Why Should an Attendee Visit Your Booth

CDS 18 Manage Your Visitor's Experience

CDS 18 Measure Your Performance & ROI

CDS 18 Manage Your Leads

CDS 18 Identify and Attract Your Ideal Visitors

CDS 18 Define Your Outcomes

View On-Demand ROI Videos

Outstanding Exhibits