Frequently Asked Questions

The following are answers to the most commonly asked questions by exhibitors. 

How are booth assignments determined, and how are exhibitors notified?

CDS assigns booth space on the basis of seniority (the number of continuous years a company has exhibited at the meeting). When the application is received at CDS is also taken into account. For example, if a company with 50 years of seniority fails to apply for booth space to be included in the Round 1 space assignments, it will be assigned space – based on seniority – in the round of assignments in which its application is received. For each round of booth assignments, each exhibitor is placed in order of seniority and then notified when he/she can select a booth location. Assignments are made in real time and each company will be able to view the Exhibitor Floor Plan.

What are the booth prices?

The cost of a 10’ x 10’ booth is:

  • Inline booth: $3,800
  • Corner booth: $4,200
  • Conference rooms: $3,500

Those wishing to have a larger footprint or create islands and peninsulas need to purchase any booth space eliminated to create the footprint and/or aisle space to accommodate the footprint. Aisle space is sold only to companies selecting to have a footprint of 50’ x 20’ or larger. Aisle space is priced at the inline rate of $3,800.

What is included in a 10' x 10' exhibit space?

Booths include a 8' x-10' draped back wall, 3' draped side railings and an ID sign with company name and booth number. Booths are not carpeted, furnished, nor is electrical service included.  Exhibitors are required to provide acceptable floor coverings or carpet and furnish their booths.

Do you get complimentary badges with booth purchase?

Exhibiting companies are provided up to six complimentary badges per 10’ x 10’ booth space. All subsequent booth personnel registrations are charged at the appropriate tiered level coinciding with general registration (November: $55/additional person; December: $65/additional person; January: $75/additional person; February: $95/additional person)

What is the schedule of the Midwinter Meeting?

  • Thursday, Feb. 20: 9 a.m. – 5:30 p.m.
  • Friday, Feb. 21: 9 a.m. – 5:30 p.m.
  • Saturday, Feb. 22: 9 a.m. – 4 p.m.

When is Exhibit Hall Set-up/Tear-down?

Set-up hours:

  • Monday – Wednesday, Feb. 17 – 19
  • 8 a.m. – 4:30 p.m.

Tear-down hours:

  • Saturday, Feb. 22: 4 – 8 p.m.
  • Sunday, Feb. 23: 8 a.m. – 4:30 p.m.

Who can exhibit at the Midwinter Meeting?

Exhibiting companies must have products and/or services directly related to the practice of dentistry and the dental industry. 

The Chicago Dental Society shall be the sole judge as to the acceptability of exhibits. 

What was the attendance at the 2019 meeting?

The 2019 Midwinter Meeting attracted 28,924 attendees of which 6,700 were dentists. View the complete list.

Is this a cash and carry show?

The Midwinter Meeting is not a cash and carry meeting. Sales are limited to the taking or acceptance of written orders.

Who is the general contractor for the Midwinter Meeting?

Freeman is the Midwinter Meeting official contractor. An exhibitor service kit that includes information to order booth furnishings and services will be available to exhibitors in late October.

May I set up my own booth?

Union jurisdictions prevail over the operation of all material-handling equipment, unloading and reloading, and handling of empty containers. Exhibitors may move material that can be hand-carried by one person in one trip, without the use of luggage carts, hand trucks or other mechanical equipment. Installation of exhibits or displays that require the use of hand tools, more than one person, longer than 30 minutes (including crating and uncrating), or exceeds 10 feet in any direction, must be installed by union labor.

What are the guidelines of exhibiting?

Complete rules and regulations are included in the exhibitor prospectus (coming April 2).

What do the registration badge colors represent?

  • Blue: Dentists
  • Red: Dental Hygienists
  • Yellow: Dental Assistants, Office Staff, Hygienists/Assistants Students
  • Tan: Dental Technicians
  • Green: Dental Trade and Guests
  • Purple: Dental Students
  • Opaque Blue: Exhibit Floor Only
  • Black: Exhibitors
  • Orange: Press

Weather Advisory during setup/teardown

McCormick Place provides heat in the Exhibit Hall, but with the freight doors open during setup and teardown, the temperature in the West Building will be very cold. Please dress appropriately (scarves, gloves, hats, sweatshirts, coats, etc). Portable heaters are prohibited by the Chicago Bureau of Fire Prevention, as they are considered to be a fire hazard.