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If you’re like the people I do business with, you’re either harnessing or thrashing about in the online world.
Even for the tech-savvy, change on the social media front is breathtaking. As the field grows and matures, expectations evolve along with the new platforms that seemingly are introduced every couple weeks or so. Still, there’s no ignoring this movement.
A few facts:
The question to ask is, do you plan to be in business for the next five years, and beyond? If so, it’s hard to defend a decision to ignore social media. So let’s start with a basic building block: a website.
At its most basic, a website should be a point of reference not only for your existing patients but also those searching their community for a dentist. The more useful your message, the better your image and credibility, the more solid your reputation, the more likely you are to convince the prospective patient to call.
“At its heart, digital media is about people,” writes Dr. Howard Luks, an orthopedic surgeon who writes extensively about harnessing social media’s power. “It is about relationships, and it is about communication. A social media presence is about educating, engaging and growing your audience, improving outcomes, compliance and potentially the bottom line of your practice.”
Social media consultants say to thoughtfully consider what you want to convey and draft a plan to get there. Do you want two-way communication with patients, which means consistent monitoring? Do you want to update the site regularly, which helps different search engines find your site? Do you want to include links to information you believe your patients will find helpful? Do you want to manage your site or do you want to delegate that task to a staffer who embraces technology?
And what is your goal? To grow your patient base? Stay on top of your online reputation? Generate referrals?
So like many things, you have some homework to do before getting started. By spending time thoughtfully considering what you want your website to do for you will make the endeavor more worthwhile and productive for your practice.
If you don’t have a website for your practice, learn tips for building your site.
If you have a site but think you could get more from it, learn how you can improve your web presence.
A tradition of working for the dental profession. The Chicago Dental Society was organized in 1864 and incorporated in 1878. The objective of the Chicago Dental Society is to encourage the improvement of the health of the public, to promote the art and science of dentistry and to represent the intrest of the members of the profession and the public that it serves.
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