Recently a reporter asked for dentist-to-dentist tips for getting
the most of the Midwinter
Meeting. Among the responses I received was this list from Dr.
Susan Becker Doroshow, a CDS board member and general dentist in
Skokie, who has come up with a highly organized plan of attack for
hitting the exhibit floor and networking at the meeting.
- Organize your flyers/contest entries/special offer sheets in
order by booth number; tote to meeting in large envelope with booth
numbers and exhibitor names listed on outside.
- Bring a bunch of address labels to meeting - tuck into your
badge holder for speedy access to use on order forms, etc.
- Business cards--obvious, but easily forgotten.
- "Team up" with a buddy--especially a good strategy on major
purchases, or if one of you is a "tire kicker" and the other is a
serious buyer. A very efficient use of everyone's time, and you'll
learn more than you would working the floor alone.
- Be discriminating about samples and literature. Remember,
you'll have to carry that stuff home and file (or toss) it once you
get back to the office!
On the lecture side
- Get there early! Everything will take longer than you
planned--traffic, parking, getting a Starbucks coffee, finding your
Print the handouts ahead of time! Print two sets--trade one for
a coffee or just be a buddy to a stranger, make a new friend at the
- No ticket for a "free" course that's "sold out"? Show up early
enough and you're likely to get the seat of a ticket holder who
didn't read #1 above!
What are you best strategies for getting the most of the Midwinter