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Front Desk

by Stephanie Sisk

  • June 2, 2017

Partners need to see eye-to-eye on practice goals

Gates and Allen, Hewlitt and Parkard; no doubt these names ring a bell as the dynamic duos behind two of America’s biggest and most successful companies, Microsoft and Hewlitt-Packard. Those ground-breaking businesses began with an idea for... Read More
  • April 14, 2017

What’s a patient to do?

A trip to the store to pick up a simple tube of toothpaste or some mouthwash can launch consumers – your patients – into “sensory overload” as they’re confronted by virtually a whole wall of oral health products. Read More
  • October 4, 2016

Do you show your tattoos?

For the last couple years, I’ve really enjoyed our family vacations. We’ve seen some wonderful sights and had great experiences, in Michigan, in Boston and . . . Read More
  • September 14, 2016

Patient surveys, Part 2

Practices interested in “getting inside the heads” of patients use patient satisfaction surveys to glean helpful information, observations and reactions that can be used to make tangible changes. Read More
  • September 14, 2016

Patient surveys, Part 1

Patient surveys can spark feelings of apprehension, whether or not your practice conducts them. If you choose not to survey your patients, there are no doubt worries you’re missing something. If you do collect survey information, you wonde... Read More
  • September 14, 2016

Do-it-yourself dentistry?

Clearly dental professionals would view these so-called dental kits as folly, even dangerous. But to others, they could represent an internet-driven “disrupter” that shifts the balance of control to the consumer and away from “the industry.... Read More
  • September 14, 2016

Nurture the connection with your patients

To pick just one, a Princeton University study had people look at a microsecond of video of a political candidate. Research subject went on to predict – with 70 percent accuracy – who would win the election based on that microsecond of film... Read More