Open Wide - The Official Blog of The Chicago Dental Society

Permanent link  The CDS Strategic Plan


In 2009, the CDS Board of Directors launched a strategic plan initiative. They solicited feedback from members, Midwinter Meeting attendees and staff to develop a vision for the future of the organization.

Based on that feedback, the CDS Board of Directors recently accepted the following mission, values and goals for the Society.

Let us know what you think about these future plans.

The objective of the Chicago Dental Society is to encourage the improvement of the health of the public, to promote the art and science of dentistry, and to represent the interests of the members of the profession and the public that it serves.

Core Values
  • Professionalism
  • Integrity
  • Excellence
  • Leadership
  • Education
  • Service
Goals for Achieving the Mission
  • Sustain continued growth of the financial strength and viability of the Society
  • Be a premier source of dental CE
  • Retain and recruit a diverse and satisfied membership
  • Facilitate volunteer participation and develop future leaders
  • Advocate for access to care for the underserved population in the Chicago area


strategic plan ,

Permanent link  Wine tasting on October 22 to benefit the Chicago Dental Society Foundation


Join the Board of the Chicago Dental Society Foundation for a very special wine tasting at Aqua, one of the city's newest architectural gems, located between Millennium Park and the Chicago River. Sample several wines provided by Chicago's own Wirtz Beverage Illinois and participate in a Stock Your Cellar raffle and silent auction.

Tickets are $50-75, with all proceeds benefiting the Chicago Dental Society Foundation. For tickets, visit the CDS website.

When: October 22, 2010

Time: VIP tasting, including premium wine tasting and hors d'oeuvres, 7-8 p.m.; general admission, 8-10 p.m.

Where: Aqua, 250 N. Columbus Dr., Chicago

Questions? Contact Rodney Watt at (312) 836-7301


special events , cds foundation ,

Permanent link  What you need to know before OSHA is at your door


The Occupational Safety and Health Administration (OSHA) requires that all dentists and their staff who are exposed to bloodborne pathogens attend annual trainings.

The Chicago Medical Society is offering a two-hour training course, "Bloodborne Pathogens & Beyond," for CDS members and their staff at the discounted rate of $99 per person. This course will satisfy most of your yearly OSHA requirement.

After attending this course, you will be able to

  • Implement a training program for healthcare employees who may be exposed to bloodborne pathogens. 
  • Identify appropriate personal protective equipment (PPE)
  • Develop an emergency response plan
  • Create a written exposure control plan for healthcare workers assigned as first-aid providers
  • Develop a strategy to prevent the spread of pandemic flu within a practice
The remaining workshops for the year are:
  • Friday, October 1: St. Francis Hospital (Evanston) at 2:00 to 4:00 p.m.
  • Wednesday, October 20: Oak Lawn Hilton at 9-11:00 a.m.
  • Friday, October 22, Doubletree Hotel-Oak Brook at 9-11:00 a.m.
  • Friday, November 5: Hilton Garden Inn-Chicago Downtown at 9:30-11:30 a.m.
  • Monday, November 15: Advocate Lutheran General Hospital at 2-4 p.m.
  • Friday, December 10: Oak Lawn Hilton Hotel at 9-11:00 a.m.
To register, visit the Chicago Medical Society's website or call their education department at (312) 670-2550, ext. 338.


osha , dentists , continuing education ,

Permanent link  Can Groupon be too much of a good thing?


That was the question the Chicago Tribune posed last month in its article " Growing with Groupon may be tricky for businesses."

Among the testimonials from merchants who reached thousands of new customers through the service, there were complaints, too, notably that Groupon can overextend your business. The Tribune quotes Mark Goodman, workshop chair at Score Chicago: "It runs the risk of giving you distribution beyond what's logical for your business. That's why sitting back and saying, 'What is my business and marketing plan?' is really important."

Unfamiliar with Groupon? The company e-mails its thousands of subscribers a new discount every day, which must be purchased within a certain timeframe, usually 24 hours. Groupon takes 50% of the revenue from the deal and the merchant gets the other half.

We covered one member's experience with Groupon in August 2009. Since then, we were able to find another six deals offered through the site for dental services, one netting almost 1,600 subscribers in a day.

According to Groupon, they have improved their outreach to businesses to better prepare them for the surge in new customers. From that Chicago Tribune article:

A checklist sent to business owners advises them to add an additional phone line for every 100,000 Groupon subscribers in their city. [Groupon's Chicago site has 500,000 subscribers--ed. note] They also are reminded to increase staff, stock additional merchandise and make sure their Web site servers can handle a fivefold increase in average daily traffic.

In an effort to help merchants plan ahead, the site notes that 20 percent of vouchers sold typically get redeemed in the first month, and 15 percent will be used in the promotion's expiring month.

Groupon recently scored a coup with a its first national deal with Gap stores. Groupon's offer of $25 for $50 worth of merchandise at Gap was so popular it crashed their computer system by late morning. With the system restored, nearly half of a million subscribers purchased the Groupon that day, bringing in $11 million in revenue, reports Crain's.



groupon ,

This is insanity! I use a regular marketing services that doesn't overextend the business. It's easy to really get overwhelmed, especially in the dental area - - but keeping control of your advertisements is very important. I would never use Groupon.

Posted by: Craig ( on 05/16/2011

Permanent link  CDS hosts first ever webinar Direct Resin Pearls for the General Practitioner


Sponsored by 

Attend a great lecture from the comfort of your desk with our first-ever webinar offering, "Direct Resin Pearls for the General Practitioner," presented by Michael Morgan, DDS.

Dr. Michael Morgan
Direct resin has become the restorative material of choice in both general and high-end esthetic practices. The explosion of demand by patients for esthetic dental services has led to an array of new dental products and treatments for practitioners to choose from. Dr. Morgan's webinar will discuss direct resin pearls and composite gems, including simplifying Class IV composites with life-like esthetics, creating predictable multiple Class II resins and decreasing chair time needed to complete Class I direct composites. Both basic and advanced esthetic restorative treatment procedures will be discussed, as well as marketing tips for attracting esthetic-oriented patients. There will be a 15-minute Q&A session following the presentation.

Wednesday, October 27, at 2 p.m.

Can't make that time? A recording of the lecture will be posted online for one week following the webinar. As long as you registered in advance, you will still be able to claim CE credit for watching the recorded lecture.

1 CE hour

Free to CE members; $30 for non-members

Sign up now at the CDS website. Please check this troubleshooting guide if you are a member who encounters any problems with the online registration process.

What is a webinar?
A lecture broadcast on the web that gives participants the chance to interact with the speaker in real time.

Technical requirements
You will need a computer with access to the Internet. Depending on your set-up, you will also need to either call into a phone number to hear and participate in the webinar or may be able to listen and ask questions through your computer's microphone and speakers.

Before the webinar, you will receive a link for the webinar, along with instructions on how to watch and participate.

CDS is an ADA CERP Recognized Provider. ACA CERP is a service of the American Dental Association to assist dental professionals in identifying quality provider of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. CDS designates this webinar for 1 continuing education credit.


webinar , direct resin , continuing education ,

Permanent link  Maker of Botox, Allergan, fined $600 million for marketing off label uses of the drug


Pharmaceutical giant Allergan has recently pleaded guilty and agreed to pay a $600 million to settle charges that it aggressively promoted off-label uses of the drug Botox that were not approved by the FDA, reports Off-label uses included treatment of headache, pain and cerebral palsy in children.

Most of the settlement is in criminal fines. However, Allergan will pay $225 million to a civil settlement agreement with both federal and state governments that such aggressive marketing resulted in federal and state insurance programs Medicaid, Medicare and Tricare reimbursing false medical claims.

As for how this affects dentistry, according to, use of Botox for dental procedures like retraining muscles after orthodontic treatment and treatment of disorders like bruxism and TMJ has surged in the US and UK in recent years. However, Allergan may only promote Botox to health care providers for limited medical procedures and treatment of lines between the eyes.


dental news , botox ,

I have always been leary about the off-label use of Botox in dentistry. I have seen CE course for Botox in dentistry and am concerned about the training these 8 hr course really provide.

Posted by: Dr. J.B. Miller ( on 05/16/2011