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How long has it been since you’ve taken a hard look at your reception area? Because many doctors and staff enter the office through a back door, they no longer see what patients see in the reception area. But this is one of the first areas of your office that patients see, and it should receive attention on a daily basis. It helps to take a fresh look at this space on an annual basis. Here’s what to look for.
Overall impression. Enter the reception area the same way your patients do. Quickly scan the room. What’s your overall impression? Is the room well-kept? Cluttered? Jot notes to yourself as you look around the room in order to capture your first impression.
Clutter. Do you remove magazines and reading material on a regular basis? If not, it’s easy for reception reading piles to become messy and unsightly. Decide how many magazines are appropriate and limit the number in your reception area. Regularly remove publications that are torn, worn or dated. If you provide a children’s play area, limit the number of items available so that this area is easy to straighten.
Wear and tear. Is the carpeting worn? Are the chairs in good shape or in need of reupholstering? Would the area benefit from a fresh coat of paint? Is signage in good shape or does it need to be replaced? Due to the foot traffic in this area of the office, it will likely need attention more often than other parts of the office.
Cleanliness. Is this area dusted and vacuumed on a regular basis? Is artwork free from dust? If you have a cleaning service, be sure they are paying careful attention to the “details” in your reception area. And if a staff member is responsible for this area, be sure they aren’t missing anything. The same is true for the office restroom. It should be well-appointed and attended to on a daily basis.
As the saying goes, “You never get a second chance to make a good first impression.” What are your patients seeing when they walk in the door? It’s worth taking a look with fresh eyes and making any necessary changes.
A tradition of working for the dental profession. The Chicago Dental Society was organized in 1864 and incorporated in 1878. The objective of the Chicago Dental Society is to encourage the improvement of the health of the public, to promote the art and science of dentistry and to represent the intrest of the members of the profession and the public that it serves.
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