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Your practice is only as strong as the data in your database. And the data is only as strong as the people entering it. And the people entering it are only as strong as the training they received when the technology was introduced into the practice.
Time and time again I’ve been consulted for assistance in increasing small business profitability only to discover outdated or underutilized technology. In these instances, the first step is to strengthen the technology infrastructure. The second step is to insure that staff knows how to use the technology to full advantage. Often, staff receives only initial training — enough to use just a fraction of the power available — and never goes much deeper in order to fully learn the systems they are using.
According to practice management consultant Anita Jupp, you should be tracking the following each month:
Ms. Jupp also recommends tracking the following statistics for discussion at team meetings:
If you’re not tracking the above, it’s a good place to start. And if you don’t have anyone in the practice qualified to pull these reports or software able to track this information, you know you have even more work to do to be ready to increase your productivity.
Once you’re reviewing the above information on a regular basis and using it to increase recare visits and treatment appointments, you’ll be ready to move on to the next aspect of harnessing technology: using other systems (such as intraoral cameras) to help communicate the value of your services to patients. Here’s how to do this in your practice:
After you’ve completed step 5, go back to step 1 and move through the sequence again to make sure you didn’t miss anything the first time through.
Repeat this process annually. Those who do find they are getting the most out of their technology. Often, they also identify new technology to add to their list which further increases their productivity and profitability.
A tradition of working for the dental profession. The Chicago Dental Society was organized in 1864 and incorporated in 1878. The objective of the Chicago Dental Society is to encourage the improvement of the health of the public, to promote the art and science of dentistry and to represent the intrest of the members of the profession and the public that it serves.
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