Talking to patients about the importance of preventative care? Take a cue from Midwinter Meeting lecturer Trisha O’Hehir: keep it simple.
“Printed brochures with more words than photos will likely end up on the floor of the car, only to be found next time through the car wash,” she said. “Sound bites are more likely to be remembered. (Patients) don’t need all the scientific information; they need to know what they should do every day at home.”
Ms. O’Hehir shared with the Daily Review a book of cartoons she published to explain biofilm and bacteria in terms that patients can absorb quickly and easily. Enjoy this sample from her book, The Toothpaste Secret.