advice from GasPedal's Andy Sernovitz on dealing with negative
Build credibility before you need it
Let's say you find a bunch of bloggers attacking your products. You
and your PR team could show up to post a perfectly worded response.
Doesn't work. Why? Because you'll look like a shamelessly
self-serving PR team that's only there to post a perfectly worded
When nobody knows you, you're not part of the discussion. Instead,
focus on being a regular participant, a known name, and a familiar
face in the room if you want any hope of responding to the negative
word of mouth successfully.
for diluting negative reviews.
word of mouth