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Permanent link  ADA responds to Invisalign controversy


We made mention of it last week--the new proficiency requirements Invisalign is demanding of dentists who use the product.

The ADA published an article last week on the controversy. An excerpt:

As part of what the company calls a "proficiency program," Align is requiring all its system users to start at least 10 cases and complete at least 10 Invisalign-specific continuing education courses per calendar year or lose their status as active providers. Align's new policies took effect June 2.

Dentists who fail to comply with the new requirements could reactivate by retaking Align's Invisalign Clear Essentials I training course, offered at tuition ranging from $1,600 to $1,900. Reactivated dentists then would have to meet the program proficiency requirement for the calendar year....

Among dozens of calls and e-mails to the ADA, some members questioned the ethics of imposing yearly minimum case starts-quotas that seem to pressure dentists into treatment plans related to a product rather than to the best interests of their patients.

There is also a fact sheet about the new requirements posted to the ADA Web site for those dentists looking for a brief background on how these changes will affect their practice.


dental care , invisalign ,

It looks like Align wants dentists to be more competent in using their product. On the other hand these courses are ordered and offered by Align! Conflict of interest?<br /><br />As a patient I want access to more info and case-based evidence on the competence of dentists.<br /> <br />The ADA should police itself more rigorously and be ***proactively pro-patient***. <br /> <br />When ANY professional organization pays attention to its patients/clients/customers, it earns more credibility. <br />Go ADA, Do your job

Posted by: Chithra.KarunaKaran ( on 05/16/2011

It&#39;s interesting that while Invisalign pushes their product as the simple alternative to traditional braces, they will then go ahead and make it more difficult for the <a href="" rel="nofollow">cosmetic dentist</a> to offer the service. I feel it shows a lack of confidence in their proprietary technology, rather than the capabilities of the dentists administering.

Posted by: informationjunkie ( on 05/16/2011

ada should have a class action lawsuit against invisalign for doing this. Plus restrict all kickbacks and marketing at all levels even CDS. They&#39;ll get the message.<br />Sincerely,<br />Dr. BDC<br />

Posted by: Brian ( on 05/16/2011