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Open Wide - The Official Blog of The Chicago Dental Society

Permanent link  CDS webinar offers advice on recruitment, retention

11/21/2014

The American Dental Association reported at its annual session in October that membership is declining at a rate of 1 percent per year. And the Chicago Dental Society responded.

Chicago-area business coach, speaker and author Steve Fretzin presented a two-part webinar on member recruitment and retention, accessible through the CDS website. CDS president Susan Becker Doroshow said on the CDS Facebook page that the advice Mr. Fretzin offered could easily be applied to patients of a dental office, as well as Branch members, Rotary Club prospects, and others community groups.

Organizations, Mr. Fretzin explained, often work under the guise of a few key myths. Among them, that members will not leave the group as long as the organization continues to provide good services at a fair price. While this might have been true years ago, he said during the Nov. 5 webinar, current members are pulled in many directions and have many more demands on their time and wallets. 

To overcome these changes, Mr. Fretzin offered several suggestions for how to successfully retain a member:

  • Talk about renewing a membership at a time that is mutually convenient for both parties. Don’t try to wedge a conversation in between patients or as you are sitting down to dinner. 
  • Ask questions to understand each member’s needs, and explain how your organization meets those needs.  If you hear that a colleague trying to grow their patient base, for example, remind them that CDS maintains a referral service for members only and that branch meetings are a great place to meet local colleagues and network with those whose specialty is different from your own.
  • Anticipate the objections you’ll hear from skeptical members and be prepared to direct them toward a solution. If the price of joining is an issue, remind your colleague that their dues are an investment in their careers, which can be reclaimed through access to needed continuing education programs, networking opportunities, and political advocacy at the state and national levels.
  • Have a plan when you initiate these conversations. Work with colleagues to anticipate objections and become more knowledgeable about the benefits of a CDS membership. Your success will be greater when everyone is working from the same script.

 To hear more from Mr. Fretzin, access the two-part webinar on demand at the CDS website

Categories

cds members , member benefit ,


Permanent link  Your dental society needs your leadership

02/07/2014

Tom Sullivan knows just how many volunteers contributed to the 2014 Midwinter Meeting. And he knows that the Chicago Dental Society will need just as many volunteers to produce similarly stellar meetings in 2015, 2020 and 2050.

He and his colleagues will help interested members identify opportunities to increase their involvement with their dental society at a new program being offered at the 2014 Midwinter Meeting. Dr. Sullivan, a longtime Chicago Dental Society member and past president of the Illinois State Dental Society will lead Your Dental Society Needs You Friday, Feb. 21, beginning at 10 a.m. in Room W474A. 

“In my 30 years with organized dentistry, I got into the mix of the Midwinter Meeting, met people, and learned from the bottom up what it takes to put together something of this magnitude. There is a huge team behind our meeting; someone has to be walking the floor and checking fire codes, for example,” Dr. Sullivan explained. “We aim to make people aware of the avenues for new dentists to get involved with their Branches and gain access to volunteer positions.”

Dr. Sullivan and his colleagues on site will answer questions from the audience and share their own stories of involvement in organized dentistry.

“As a young dentist, what impressed me was putting a face to name that I had heard and getting to know people, emulate them and call them my true mentors,” Dr. Sullivan said. “You can repeat that story if you take the time, and you get it back 10 fold. It’s not that big of a mountain to climb, but it is fun climbing it.”

Longtime CDS member and volunteer Michael Durbin said the program was born out of questions he hears from younger colleagues all the time. He encouraged current volunteers to invite younger colleagues and attend together.

“We know that our dental students are more engaged than they used to be, and we have lots of student volunteers. But there are the same opportunities for them once they graduate and start practicing,” he explained.

 “We need to grab that enthusiasm and make sure we’re giving them an outlet for their leadership to continue. We hear over and over again that people are unsure of how to get involved,” he continued. “We needed to take that message to the Midwinter Meeting for people to see all of their options for getting involved. This is an opportunity to ask questions and get together a plan for where to go next.”

 

Categories

member benefit , midwinter , midwinter meeting , volunteer opportunity ,


Permanent link  Midwinter Meeting program highlights member benefits

02/06/2014

Local dentists know that their membership in the Chicago Dental Society has its benefits.

They aim to educate more of their non-member colleagues at a Midwinter Meeting symposium Friday, Feb. 21, Are you getting the most out of your membership?

The program begins at 11 a.m. in Room W474A. It will last one hour and is open to all dentists and dental students who are attending the Midwinter Meeting. Attendees will not receive CE credit for their participation.

“We talk a lot about the power of three and the alignment of the tripartite,” longtime CDS member Michael Durbin said, speaking of the relationship among the American Dental Association, Illinois State Dental Society and Chicago Dental Society. “This program is designed to overview what’s out there and present an argument for membership in organized dentistry. We want people to see the opportunities there are to save money, improve their practices and improve themselves through the features we offer.”

The symposium will feature a panel of CDS members sharing how they have used their member benefits at all stages of their careers.

“The best way to see the value of a CDS membership is to hear other members share their stories. They practice the same as you, work the same as you, and they have used organized dentistry to their advantage to improve their lives every day,” Dr. Durbin said.

He encourages members of organized dentistry to invite their non-member friends – and for both to stay and learn more about the benefits of membership.

He explained, “I want people to leave with an answer to the question, ‘how could I not be a member when I see everything that comes with it?’”

 

Categories

cds members , dentists , member benefit , midwinter , midwinter meeting , practice management ,


Permanent link  Consider joining CDS before you register for he Midwinter Meeting

11/22/2011

If you haven’t yet registered for the Midwinter Meeting, think about joining the Chicago Dental Society, too, as an Associate Member. Your membership earns you a free pass for access to the leading clinicians and top-notch exhibitors that make the Midwinter Meeting so popular.

For dentists who are already members of the American Dental Association, CDS Associate Members dues are only $125 – that’s already a $10 savings over the $135 Midwinter Meeting registration fee for those who pre-register before Dec. 1. Plus, Associate Members who pre-register for the meeting will also receive a rebate coupon, good for purchases made in the Exhibit Hall from a 2012 Midwinter Meeting exhibitor – that’s worth another $25-$75 in savings, depending on how early you register for the MWM. 

Associate members can further increase the value of their membership through other member benefits, as well. Associate Members, like Regular Members, receive free registration for our quarterly Regional Meetings, easy access to the Special Events we plan throughout the year, and discounts on our sponsored insurance plans and other services. 

If you join online today, you’ll receive a confirmation email verifying your enrollment, and you can register for the meeting the next business day.

We look forward to seeing you at McCormick Place in February.

Categories

member benefit , midwinter meeting ,


Permanent link  Consider joining CDS before you register for he Midwinter Meeting

11/22/2011

If you haven’t yet registered for the Midwinter Meeting, think about joining the Chicago Dental Society, too, as an Associate Member. Your membership earns you a free pass for access to the leading clinicians and top-notch exhibitors that make the Midwinter Meeting so popular.

For dentists who are already members of the American Dental Association, CDS Associate Members dues are only $125 – that’s already a $10 savings over the $135 Midwinter Meeting registration fee for those who pre-register before Dec. 1. Plus, Associate Members who pre-register for the meeting will also receive a rebate coupon, good for purchases made in the Exhibit Hall from a 2012 Midwinter Meeting exhibitor – that’s worth another $25-$75 in savings, depending on how early you register for the MWM. 

Associate members can further increase the value of their membership through other member benefits, as well. Associate Members, like Regular Members, receive free registration for our quarterly Regional Meetings, easy access to the Special Events we plan throughout the year, and discounts on our sponsored insurance plans and other services. 

If you join online today, you’ll receive a confirmation email verifying your enrollment, and you can register for the meeting the next business day.

We look forward to seeing you at McCormick Place in February.

Categories

member benefit , midwinter meeting ,