The American Dental Association reported at its annual session in October that membership is declining at a rate of 1 percent per year. And the Chicago Dental Society responded.
Chicago-area business coach, speaker and author Steve Fretzin presented a two-part webinar on member recruitment and retention, accessible through the CDS website. CDS president Susan Becker Doroshow said on the CDS Facebook page that the advice Mr. Fretzin offered could easily be applied to patients of a dental office, as well as Branch members, Rotary Club prospects, and others community groups.
Organizations, Mr. Fretzin explained, often work under the guise of a few key myths. Among them, that members will not leave the group as long as the organization continues to provide good services at a fair price. While this might have been true years ago, he said during the Nov. 5 webinar, current members are pulled in many directions and have many more demands on their time and wallets.
To overcome these changes, Mr. Fretzin offered several suggestions for how to successfully retain a member:
- Talk about renewing a membership at a time that is mutually convenient for both parties. Don’t try to wedge a conversation in between patients or as you are sitting down to dinner.
- Ask questions to understand each member’s needs, and explain how your organization meets those needs. If you hear that a colleague trying to grow their patient base, for example, remind them that CDS maintains a referral service for members only and that branch meetings are a great place to meet local colleagues and network with those whose specialty is different from your own.
- Anticipate the objections you’ll hear from skeptical members and be prepared to direct them toward a solution. If the price of joining is an issue, remind your colleague that their dues are an investment in their careers, which can be reclaimed through access to needed continuing education programs, networking opportunities, and political advocacy at the state and national levels.
- Have a plan when you initiate these conversations. Work with colleagues to anticipate objections and become more knowledgeable about the benefits of a CDS membership. Your success will be greater when everyone is working from the same script.
To hear more from Mr. Fretzin, access the two-part webinar on demand at the CDS website.
Longtime CDS member Theodore Borris has joined the CDS staff.
Dr. Borris will serve as Director of Scientific Programs beginning Jan. 5. Current Director of Scientific Programs Aloysius Kleszynski previously announced plans to retire Jan. 1.
Dr. Borris holds degrees from Loyola University of Chicago, Northeastern Illinois University at the University of Illinois. He also served in the U.S. Air Force, teaching and working as a general dental officer at Randolph Air Force Base in Texas.
Locally, Dr. Borris maintained a private dental practice in Mt. Prospect. He served on the CDS Board of Directors, representing the Northwest Suburban Branch, and held leadership positions with the Illinois State Dental Society and the American Dental Association.
We look forward to seeing more of him around the CDS HQ as he prepares to assume this new role.
Two CDS members were installed as officers of the Illinois State Dental Society Saturday, Sept. 20, during the 150th Annual Session.
Edward Segal took office as president. His responsibilities include serving as an official representative of ISDS in its contacts with government, civic, business and professional organizations.
A graduate of State University of New York at Buffalo in 1990, he completed a certificate in Periodontics at the University of Maryland at Baltimore in 1994. Dr. Segal has a periodontics and implant practice in Northbrook.
CDS members recognize Dr. Segal from his service as program chair for the 2012 Midwinter Meeting, past president of the Northwest Suburban Branch, and several CDS committees. He is also a past secretary of the Illinois Dental Society of Anesthesiology and serves on the American Academy of Peridontology’s Dentist Outreach Task Force. Dr. Segal previously served as president of the Illinois Society of Periodontists, ISDS Trustee, and on numerous ISDS committees. He has lectured internationally and taught for six years at the University of Illinois at Chicago College of Dentistry.
Also taking office last week was CDS member Barbara Mousel. As treasurer of ISDS, her responsibilities will include overseeing fiscal activities such as record keeping, meeting with the Finance and Planning Committee, and reporting society audit results.
Dr. Mousel is a past director of CDS and has served as chair of the CDS Foundation. She has also served on several committees. She is active within the Illinois State Dental Society, which honored her with the President's Award in 2007, and is also the Illinois section chair for the American College of Dentists and an Illinois Board of Dentistry Member. The American Association of Women Dentists recognized her with the Lucy Hobbs Taylor Award and twice honored her with the President's Award. She practices in Chicago.
Other newly elected officers are: CDS associate members Bradley Barnes, President-elect (Normal); Terry Barnfield, Vice President (Salem); and Randall C. Markarian, Secretary (Swansea). Newly installed Board of Trustees members include: CDS member James Benz, (Skokie); CDS member Philip Schefke, (Woodridge); Steven Seibert, (Champaign); and CDS associate member Stacey Van Scoyoc, (Bloomington).
The CDS Election of Officers will be held Nov. 5 during the Regional Meeting at the Drury Lane in Oakbrook Terrace. The 2015 officer nominees are:
- Susan Becker Doroshow: President
- George Zehak: President-elect
- Phillip Fijal: Secretary
- Louis Imburgia: Vice President
- Cheryl Watson-Lowry: Treasurer
The Installation of Officers will take place Sunday, Nov. 9, at the Hotel InterContinental, 505 N. Michigan Ave., Chicago.
- Champagne Reception: 7 p.m.
- Installation of Officers: 7:30 p.m.
- Gala Dessert Reception: 8:30 p.m.
The Independent Dental Organization (IDO) of the Chicago Dental Society recently completed a week of volunteering at the CDS Foundation Dental Clinic, with spectacular results.
Volunteer dentists, supported by volunteer hygienists April 21-25, produced $12,022 in donated dental services. This included 26 fillings, 21 extractions and eight comprehensive exams, which completed treatment on 26 patients.
“It was our pleasure to have a small part in helping so many patients in need of dental care,” IDO president Michael Biasiello said in an email to the clinic. “Our job was made easy due to all of the help from Dottie (Mackie) and the rest of the staff at the CDS Foundation Clinic. It is our hope that more dentists and especially dental groups will get the message and respond to the urgent dental care needed in our community.”
Volunteers who participated in Independents Week at the CDS Foundation Clinic include Michael Biasiello, Trucia Drummond, John Gerding, Alejandro Godinez, Mary Hawley, Louis Imburgia, Helen Lo, David Nguyen, Stephen Palatinus, Sal Storniolo, Victoria Ursitti, David Williams and Michael Wince.
Other groups that have already scheduled volunteer events at the clinic include the Members Group and the Dental Arts Club.
To schedule an individual volunteer time or a group event, contact Ms. Mackie at 630.260.8530.
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