Open Wide - The Official Blog of The Chicago Dental Society

Permanent link  Attention Blackhawks fans: enter our drawing now


The Chicago Dental Society has reserved space in two Super Suites at the United Center Tuesday, March 17, for a members-only special event. Join us when the Chicago Blackhawks host the New York Islanders. The puck drops at 7:30 p.m.

But seating is limited, and so ticket purchases will be allowed through a random drawing in January. Enter your name and contact information here before Jan. 11 for the chance to purchase up to two tickets to the members-only event. (You’ll need to log into the CDS web site to view this page.)

CDS members who are selected in the random drawing will be notified via email only beginning Jan. 12, and allowed a limited time to log on to and purchase tickets. If tickets are not paid for before the time expires, anther CDS member will be invited to purchase those tickets.

We will continue to draw names until all 120 seats in the Super Suites have been reserved, with payment, online. No phone calls or faxes will be accepted.

Tickets are $175 each (that’s a $67 savings off the ticket value), which includes a seat in the Super Suites and dinner. Menu items include hot dogs, chicken strips, salads, sweet treats and unlimited beverages. 


cds members , special events ,

Permanent link  Register now for the 150th Midwinter Meeting


Are you planning on attending the 2015 Midwinter Meeting?

Register today before the fees increase January 1. 


Permanent link  Midwinter Meeting Fashion Workshop focuses on personal brands


Midwinter Meeting Special Events are an integral part of the annual program. Friday night concerts, Opening Session speakers, and elegant Dinner Dances enable participants to unwind after long days of learning, whether in the classroom or on the exhibit floor.

New this year will be the Friday afternoon Fashion Workshop and Luncheon, featuring Amy Salinger. Titled “Brand Yourself with Sass and Style,” Ms. Salinger’s program will offer participants — both male and female — ways to make use of their existing wardrobes, combined with a few budget-friendly additions, to flatter their body types and express their personal brands.

“In a competitive world, it’s a challenge for professionals to differentiate themselves from others in the marketplace,” said Susan Doroshow, who will serve as CDS president in 2015. “None of us ever knows when we might run into a patient or meet a potential referral source. A consistent visual image and strong sense of style - in other words, a personal brand - is one way that a dentist can pull away from the pack.  When you look your best, you feel more confident - and that confidence can translate into greater practice success and personal satisfaction.”

Ms. Salinger is the perfect stylista to lead the workshop, with experience working on The Oprah Winfrey Show, and TLC’s What Not to Wear and The Makeover Story. She’s also appeared on The Today Show, MTV, the Lifetime Series “Million Dollar Shoppers, and Sirius Radio’s Living with Martha Stewart; she’s been featured in the New York Times, People Style Watch, InStyle, Real Simple, The Wall Street Journal, and Life and Style.

The Midwinter Meeting-exclusive Fashion Workshop at McCormick Place includes time for lunch, the program, and a question-and-answer session with Ms. Salinger. Participants will also receive a booklet filled with style tips and advice for quick reference at home.

While runway fashion shows offer attendees a fantasy experience, Dr. Doroshow said, Ms. Salinger will give workshop participants a sense of how fashion fits into and enhances the real lives of working professionals.

“Amy Salinger believes that personal style is within everyone’s reach and budget,” Dr. Doroshow said. “The men and women who attend our program will walk away with the tools to take their wardrobes to the next level, using what’s already in our closets and without breaking the bank.”

Register to attend the Fashion Workshop when you register for other Midwinter Meeting courses and Special Events, using code SE2. 



midwinter , midwinter meeting , special events ,

Permanent link  Make your travel plans for the Midwinter Meeting now


Chicago’s official tourism bureau, Choose Chicago, reported record traffic into our beautiful city in 2013: 

  • 48.48 million visitors came to Chicago, an increase of 4.2 percent over 2012
  • Business travelers maintained a 10-year high of 7.23 million visitors within that total
  • A record number of 13.136 million hotel rooms were available, with an average occupancy rate of over 75 percent
  • O’Hare Airport alone recorded more than 571,000 domestic flights and more than 62,000 international flights. 

With that in mind, we’d be remiss not to remind our Midwinter Meeting attendees to act now to secure travel accommodations for the 2015 Midwinter Meeting. CDS does not maintain a housing bureau and does not make reservations for attendees of the Midwinter Meeting.

CDS has however made arrangements at several hotels for a limited number of rooms with special discounted rates or incentives during the Midwinter Meeting.  Among them, free shuttle bus service to McCormick Place (the site of the Midwinter Meeting) will be available for guests staying at these room block hotels.

Find the list of room block hotels online, and contact the hotel of your choice directly to make your reservation. 

If you plan to travel from outside the U.S. and need a visa, request a letter of invitation from CDS here.




midwinter , midwinter meeting ,

Permanent link  CDS webinar offers advice on recruitment, retention


The American Dental Association reported at its annual session in October that membership is declining at a rate of 1 percent per year. And the Chicago Dental Society responded.

Chicago-area business coach, speaker and author Steve Fretzin presented a two-part webinar on member recruitment and retention, accessible through the CDS website. CDS president Susan Becker Doroshow said on the CDS Facebook page that the advice Mr. Fretzin offered could easily be applied to patients of a dental office, as well as Branch members, Rotary Club prospects, and others community groups.

Organizations, Mr. Fretzin explained, often work under the guise of a few key myths. Among them, that members will not leave the group as long as the organization continues to provide good services at a fair price. While this might have been true years ago, he said during the Nov. 5 webinar, current members are pulled in many directions and have many more demands on their time and wallets. 

To overcome these changes, Mr. Fretzin offered several suggestions for how to successfully retain a member:

  • Talk about renewing a membership at a time that is mutually convenient for both parties. Don’t try to wedge a conversation in between patients or as you are sitting down to dinner. 
  • Ask questions to understand each member’s needs, and explain how your organization meets those needs.  If you hear that a colleague trying to grow their patient base, for example, remind them that CDS maintains a referral service for members only and that branch meetings are a great place to meet local colleagues and network with those whose specialty is different from your own.
  • Anticipate the objections you’ll hear from skeptical members and be prepared to direct them toward a solution. If the price of joining is an issue, remind your colleague that their dues are an investment in their careers, which can be reclaimed through access to needed continuing education programs, networking opportunities, and political advocacy at the state and national levels.
  • Have a plan when you initiate these conversations. Work with colleagues to anticipate objections and become more knowledgeable about the benefits of a CDS membership. Your success will be greater when everyone is working from the same script.

 To hear more from Mr. Fretzin, access the two-part webinar on demand at the CDS website


cds members , member benefit ,